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3 Steps to Build a Result-Driven SEO Strategy!

3 Steps to Build a Result-Driven SEO Strategy!

The websites with highest rankings are considered the best. Because, they put together effective SEO strategies and act upon it earnestly, search engines list them as most credible websites. Since visitors trust search engine, they open these websites without hesitation. So, it all begins with a sound SEO strategy. Here, we are breaking down the essential components of a phenomenal SEO strategy.

Review Your Current Website

How you construct a unique SEO plan depends upon the unique SEO needs of your website. You might be implementing great techniques to push your website up. But maybe your website offers a bad user experience. People already know about your services and products but they don’t feel attracted enough to browse the depths of your website. Review your websites and observe if the followings are the case with you

  • What visitors think of your website?
  • Is traffic a real problem?
  • Would more traffic help to increase conversion rate?
  • Is your website worth giving as an example if someone asks for a perfect website?

Your SEO plan should surround these concerns. So, if you have, so far, not known about them, open your website and Google Analytics to check the current status of your website’s performance.

Set Your Optimization goals

You have figured out what the issues are on your website. Next are the goals! There is no point of implementing random things to expect boosted performance of your website. Clarity on certain desired output is of utmost importance. Your optimization goals will drive you toward a consistent, efficient SEO strategy. And soon you will realize the tangible improvements in your website’s ranking. These goals might include

  • Generating organic traffic
  • Increasing conversions (these could be of sales, emails, subscribers, etc)
  • Links
  • Bounce Rate
  • Click-through rate

Identifying these goals will not only entice you towards efficiency but there is more that you can attain. Once you achieve these goals, you will be able to think broader and add more goals to your optimization list. Additionally, you will have a measurement of your performance by having data on these optimization targets.

Keyword Research

Keywords are the linchpin of your SEO strategy. Failing to research relevant keywords in the first place will attribute to a misleading SEO action plan throughout the SEO process. “Keyword research” is all about searching for keywords for each page of your website. By targeting certain relevant keywords, you aspire to increase the ranking of every page of your website.

No clue about keyword research? Investigate your competitors and see what keyword phrases they are using to appear in searches. Some amazing tools such as Google’s Keyword Planner and SEMrush  can also help you with it.

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